I’ve spent 20 years inside the gap between what companies say they’re going to do and what actually happens. The industry has never changed that.
I’ve spent 20 years inside the gap between what companies say they’re going to do and what actually happens. The industry has never changed that. Hospitality, nonprofit, big tech, startup — the gap looks the same from the inside.
I’m a strategist and operator who has spent most of my career solving a specific problem: companies that know what they want to achieve but can’t get their people, technology, and go-to-market motion to move in the same direction at the same time.
At Salesforce I led a global team and built several methodologies around that problem. It worked. We ran $250M in engagements, 4x’d deal size, helped close some of the largest deals in the company’s history, and built a practice that customers kept asking for by name.
As the founder & CEO of Catalyst Innovation and as an Operating Partner to founders navigating scale, I advise leadership teams on the post-acquisition chaos, the growth stall, and the strategy that won’t convert. The problems are different. The work is the same.
She can walk into a room where everyone disagrees, spend a day doing the kind of deep listening and co-creation most people skip, and leave with a plan that everyone believes in — from the C-suite to the skeptics.
Nicole built Salesforce Ignite around a deceptively simple idea: figure out what you’re actually trying to achieve before you talk about technology. It’s harder than it sounds, and more valuable than almost anything else an organization can do at the start of a transformation.
She balances the right amount of focus on customer needs, people development, and operations so that none of them suffer. Her executive presence is best in class. It’s good to have someone who can command the attention of senior executives. It’s great to have someone who can influence their decisions. Nicole does both.
Nicole speaks at leadership summits, corporate offsites, and industry forums on GTM transformation, AI adoption, and organizational change. The goal is never inspiration for its own sake — it’s clarity and movement.
Inquire about speakingWhether it’s an executive engagement, a speaking opportunity, or you just want to think out loud about what’s stuck — I’m easy to reach.